Project-based learning
Every module ends with a real deliverable you can put in your portfolio or send to a client tomorrow.
Enrollment open — limited seats
Become the Morning Star of Ethiopian marketing.
A 12-module program that turns ambitious young Ethiopians into in-demand social media marketers, content creators, and agency owners. Taught by Chala Gemedo — founder of Morning Star Consulting.
- 2.4M+Post views generated
- 12Modules · lifetime access
- 100%Practical, project-based
Watch first — then decide
A 90-second look at what you’ll actually build.
Real client results. Real Ethiopian context. No fluff.
15+Brands served
380%Avg engagement growth
12Mastery modules
3Months to mastery
Why Morning Star
Built for the real Ethiopian market — not borrowed from anywhere.
Taught by an operator
Chala has run accounts that hit 2.4M views, 11K+ followers and 70K engagement — you get the playbook he uses.
Tools you’ll actually use
Canva. CapCut. Meta Ads Manager. TikTok Studio. We teach what works, not what’s trendy.
Made for Ethiopia
Pricing, payment methods (CBE, Telebirr, Chapa), audience insights, and case studies are all locally relevant.
Mobile-first delivery
Watch lessons on your phone. Submit assignments from your phone. Earn your certificate from your phone.
Lifetime access
One payment. Forever access — including future module updates as platforms evolve.
The Founder
Chala Gemedo. Builder of brands.
Chala arrived in Addis Ababa with little more than ambition. He learned the craft of professional communication and marketing at S3 Education, working with international university representatives. He moved on to marketing for Global Forex Bureau and other businesses, sharpening his skills in content strategy, branding, and client acquisition.
Today he runs Morning Star Consulting — the agency behind brands like Little Paris (2.4M+ post views, 8,219 followers, 101.2K likes), KIBR HOME (684K post views, 11K followers), and Dera Dental Clinic (9,518 followers, 70.3K engagement).
Read his full story
Chala created the Social Media Marketing Mastery Program because he saw a generation of young Ethiopians eager to build careers in digital marketing — but lacking structured, practical training. His mission is to build one of Africa’s leading platforms for social media marketing education, personal branding, entrepreneurship, and business growth consulting.
He believes the next decade belongs to Ethiopian creators, freelancers, and agency owners who learn to wield the same tools as anyone in New York or Lagos. This program is how he hands the keys over.
- 2.4M+Views on managed accounts
- 11K+Followers grown for KIBR HOME
- 70K+Engagement on Dera Dental Clinic
The Program
Twelve modules. One transformation.
From your first post to your first paying client — every step in sequence.
- 01
Introduction to Social Media Marketing
What is Social Media Marketing · Digital vs Traditional · Major Platforms · Career, Freelance & Agency Opportunities.
- 02
Branding Fundamentals
Brand, identity, positioning, voice, target audience, trust online.
- 03
Content Strategy
Pillars, planning, calendars, audience research, viral frameworks, competitor analysis.
- 04
Canva Design Mastery
Basics, brand kits, posts, carousels, posters, stories, thumbnails.
- 05
Video Content Creation
Reels & TikTok strategy, hooks, phone shooting, B-roll, storytelling.
- 06
Video Editing
CapCut basics, transitions, text animations, sound, music, retention editing.
- 07
Copywriting
Persuasion, hooks, captions, CTAs, storytelling, sales copy.
- 08
Analytics & Growth
Meta Insights, TikTok analytics, YouTube analytics, reach, engagement, watch time.
- 09
Social Media Management
Client accounts, scheduling, communication, reporting, monthly planning.
- 10
Paid Advertising
Meta Ads, objectives, targeting, lead-gen, tracking, conversion optimization.
- 11
Personal Branding
Authority, Instagram, TikTok, YouTube, positioning, expertise.
- 12
Client Acquisition
Finding clients, cold outreach, Upwork, proposals, pricing, closing.
− 20% · Launch offer
Full Mastery Program
Lifetime access · 12 modules · quizzes, assignments & certificate.
10,000 ETB
8,000 ETB
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- All 12 modules + future updates
- Video lessons hosted on Cloudflare Stream
- Module quizzes & graded assignments
- Direct instructor feedback
- Completion certificate issued by Morning Star
- Private Telegram community
- Mobile-first PWA · works offline
Enroll — 8,000 ETB
Pay via CBE, Telebirr, or Chapa. Upload your payment screenshot during registration. Access granted within 12 hours of verification.
Student voices
What graduates are actually saying.
★★★★★
“I went from zero clients to managing three accounts in two months. The content frameworks alone are worth ten times the price.”
★★★★★
“Chala doesn’t teach theory. He shows you the exact captions, hooks and ad creatives he uses for paying clients.”
★★★★★
“The Canva and CapCut modules transformed how my shop’s reels look. My followers tripled in six weeks.”
★★★★☆
“Worth every birr. The Client Acquisition module helped me land my first international gig on Upwork.”
★★★★★
“Finally, training that respects our market. Locally priced, locally relevant, world-class quality.”
★★★★★
“The personal branding module changed everything. I went from invisible to inbound DMs within a month.”
★★★★☆
“Practical, structured, and the instructor actually replies. That’s a rare combination in Ethiopia today.”
★★★★★
“I closed my first 6,000 ETB/month retainer using the cold outreach scripts in Module 12. Insane ROI.”
Founder journey
From nothing in Addis to building Africa’s next education platform.
- 2017
Arrives in Addis Ababa
Comes to the capital with little more than a phone, ambition, and a willingness to learn.
- 2018
Joins S3 Education
Works with international university representatives. Sharpens professional communication, event organization, and client management.
- 2020
Global Forex Bureau
Builds marketing systems for one of Ethiopia’s notable forex bureaus. Refines content strategy and acquisition.
- 2023
Founds Morning Star Consulting
Launches the agency. Within months, manages accounts like Little Paris, KIBR HOME, and Dera Dental Clinic.
- 2025
Launches the Mastery Program
Opens enrollment for the first cohort. The mission: train 10,000 Ethiopian marketers in the next decade.
Frequently asked
Everything you might be wondering.
Who is this course for?
Anyone in Ethiopia aged 18–35 who wants to build a career in social media marketing — students, employed professionals looking to switch, business owners, and freelancers.
Do I need prior marketing experience?
No. We start from “what is social media marketing” and build all the way to running paid ad campaigns and closing clients. Beginners are welcome.
How are lessons delivered?
100% online via this platform. Each module includes a video lesson, topic checklist, quiz, and assignment. You learn at your own pace.
How long does it take to finish?
Most students complete the program in 8 to 12 weeks at a comfortable pace. You can go faster or slower — access is lifetime.
How do I pay?
Transfer 8,000 ETB via CBE, Telebirr, or Chapa during registration. Then upload the payment screenshot. We verify and grant access within 12 hours.
Which payment methods are accepted?
Commercial Bank of Ethiopia (CBE), Telebirr, and Chapa. All payment details are shown during registration.
How quickly do I get access after paying?
Within 12 hours of submitting your payment screenshot, you’ll receive a welcome email with your login credentials.
Will I get a certificate?
Yes. Complete all 12 modules, pass the quizzes, and submit all assignments to unlock your downloadable Morning Star certificate.
Can I take the course on my phone?
Absolutely. The platform is a mobile-first PWA you can install from Chrome or Safari and use offline.
Will I get instructor support?
Yes. Chala personally reviews assignments and provides feedback. You also get access to a private Telegram community.
What language is the course in?
English, with Ethiopian-context examples throughout. Amharic notes and explanations are included where helpful.
How is this different from free resources on YouTube?
Free content gives you tips. This program gives you a structured path, accountability, real assignments, instructor feedback, and a certificate — designed for the Ethiopian market specifically.
The morning star is rising. Don’t miss the dawn.
Enrollment closes when the timer hits zero. Seats are limited to maintain quality of instructor feedback.
Secure your seat — 8,000 ETBOne-time payment · Lifetime access · Certificate included